Key elements that make a good charity website

There are so many good charitable and non for profit organisations out there that all have the same goal and that is to get people involved and support there course. A good way to reach out to a lot of people world wide is via the internet so a good website is often a high priority. Of course a beautiful looking and interactive website can be very appealing but there are a number of key elements that need to be incorporated in to your charity website for it to be successful. So here are some key elements that need to be incorporated in to your website...

Donate Button
This has to be the single most important element any charity website should have. Make sure it is place it in a very prominent place on your site. I would recommend that it should go any where above the fold (at the very top of the site). The donate button should be easily noticeable at first glance of your website. Use colours that stand out from the rest of the colour scheme and use bold text for the word "DONATE". The ultimate goal is to direct users to helping your charity by giving a donation.

Your Mission
No one really has the time to go through a full mission statement so a short and punchy tag-line that nicely sums up what your charity is about will do the trick.

How you can help
So I'm on your beautiful and well laid out website and I like what you're charity stands for. The next question is how can I be involved and how can I help. A part from simply donating money let people know other ways they can donate. Some times in cases where people may not have much money to donate they are more than happy to donate their time. Volunteers can also be a very good asset for any charity so let people know exactly how they can help and who to contact etc.

Pictures of People the charity is helping
This helps to people identify with who they are helping and can give a senses of urgency for people to want to help.

How Sponsors will be helping
There are lots of people that really want to make a difference. Let them know how they're are making a positive change in someone's life.

Stay in touch
Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.

http://www.Jasimages.com/ specialises in working with African based charities. For a FREE consultation how we can help visually promote your charity or non for profit organisation contact me on info@jasimages.com